I help B2B SaaS and DTC brands build repeatable growth engines — strategy, funnels, and the team to run them. 11 years in-house and agency-side, now fully independent.
Trusted by growth teams at
Clear scope, flat pricing, no retainers-that-never-end. Every engagement starts with a free 30-minute intro call.
A two-week deep dive into your funnel, analytics, and channel mix. You get a prioritized 90-day roadmap you can execute with your existing team.
Senior marketing leadership 2–3 days a week, without the executive salary. I own the strategy, run your team, and report to the board.
A one-day intensive that turns your marketers into experimenters — hypothesis design, prioritization frameworks, and a live testing sprint.
A few recent engagements. Company names shortened for confidentiality — happy to share details on a call.
Rebuilt the content engine around bottom-funnel comparison pages and programmatic docs SEO. Organic signups went from 4% to 31% of new pipeline.
Restructured Meta and Google accounts around creative testing velocity. Cut CAC 38% and unlocked a new subscription tier that now drives 45% of LTV.
Rebuilt onboarding emails and in-app nudges around one activation moment. Payback period dropped from 14 months to 8, funding the next growth phase.
Most of my work comes from referrals. Here's why.
Kevin walked into a mess of dashboards and half-finished campaigns and gave us a plan we actually followed. Two quarters later, organic is our #1 channel. He's the rare consultant who leaves your team stronger than he found it.
We'd burned through two agencies before Kevin. In his first month as fractional CMO he killed 60% of our ad spend — and revenue went up. The board asks for his reporting format by name now.
The workshop paid for itself before lunch. My team shipped 14 experiments in the following month — more than we'd run in the entire previous year. Book him before your competitors do.
Notes from the field — no fluff, no recycled LinkedIn wisdom.
Book a free 30-minute intro call. Come with your numbers — leave with at least three things to fix, whether or not we work together.
Book a call Prefer email? hello@kevinzhao.co